Removing the "Design Phase". Eschewing Photoshop. Using frameworks. The malleable, flexible, agile nature of web apps these days requires a drastically new approach to how UI concepts are transformed into working code. Join me as I dive into the vagaries of Hashrocket's design-develop-revise-repeat feedback loop – and learn how we turn static markup into an essential communication tool through rich UI prototyping, generated content, and general cleverness.