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O'Reilly 2015

"Consumers are going to force every company to un-lameify all the things," says Adam Seligman, vice president of developer relations at Salesforce. He draws a line between consumer expectations, new products, and the developers who can make these products a reality. Seligman also says the dramatic shift we're seeing in software architectures and tools is "like Candy Land for a developer." Watch more from the O'Reilly Software Architecture Conference: http://goo.gl/lXpXnG Adam Seligman is the vice president for developer relations at Salesforce. In this role he is responsible for the company’s rapidly growing, 1.8 million member developer community. Adam has led developer relations for more than a decade, spanning several companies, including Microsoft where he held several positions. Adam holds a master’s in computer science from the University of Texas at Austin, a master’s of business administration from the University of Pennsylvania, and a bachelor’s degree in computer science from Williams College. For more information, visit: http://oreil.ly/1Cyt9nt Software architecture is a massive multidisciplinary subject, covering many roles and responsibilities, which makes it challenging to teach because so much context is required for every subject. It's also a fast-moving discipline, where entire suites of best practices become obsolete overnight. The O'Reilly Software Architecture Conference is a new event designed to provide the necessary professional training that software architects and aspiring software architects need to succeed. A unique event, it covers the full scope of a software architect's job, from IT to leadership and business skills. It also provides a forum for networking and hearing what other professionals have learned in real-world experiences.

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