It is a fact of life: When you are running a website stuff goes wrong. Someone puts a dictionary on the keyboard and reloads your site a million times. Your mobile app hits an error state and sends messages that cause 500s on your server. An external service takes 5 times as long as normal to respond to a request.
When responding to problems logs are frequently our go to for investigating events but plain logs aren’t user friendly or efficient. Using BigQuery for log investigation lets you use familiar tools like SQL to dig into your logs, extract the interesting data, and even make charts of the data.