It’s really hard to get people to love your product, your website, your app. It’s even harder to convert them to loyal customers. Reducing friction and upping persuasion only get you so far. A true shift in behavior often happens because of that one little thing that is unexpected, authentic, delightful. Based on a combination of online studies, observational user research, interviews, and social media sentiment analysis, it seems that changing user perspective is more about the small pleasures than the big groundbreakers. Come away with a short list of patterns, across sites and apps, for that one little thing that changes everything.