Barcelona Ruby Conference 2012

Nearly everything in business is changing thanks to the new availability of high speed internet to nearly everyone on the planet. Everything you know about business is probably based on knowledge that is no longer applicable. People like you have made it possible to upend nearly every business lesson learned and ingrained over the past several hundred years. At this time, with these tools and this global network available to us, we have the power and opportunity to go back to first principles and re-imagine nearly everything - from product all the way to the workplace. This talk is about the art of returning to first principles and implementing the future.

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