All the Starcraft n00bs know exactly how to win. They take all the resources they can, and upgrade all the expensive tech and think to themselves, "soon i'll be unstoppable". Unfortunately "eventually unstoppable" is the same as dead right now. This type of premature optimization and abstraction can kill a business faster than not being able to scale. In this talk we'll take a look at how to pick the right unit composition (databases vs. NoSQL), balance your macro and micro (scale out vs. up), and choose the right race (programing language). If you've never played Starcraft, and can't tell a ultralisk from a firebat, don't worry there's still a room for you. Sorry, no Zerg allowed.