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Strata 2014

Videos provided by Strata Conference via O'Reilly YouTube Channel

We feel safer in big numbers, and we believe that numbers don't lie. But numbers don't actually speak for themselves -- people speak for them. The interpretive layer matters -- research is not design, but design is nothing without research. And when we're really trying to understand the how, the why, and the why not; when we need to inspire creative solutions and anticipate user needs, we need to talk to real people, even if it means we only talk to a few of them, and even when they might be "lying".

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