Wearables contribute to Big Data and the insights are already realizing significant gains in key industries:
Health – Provides a gateway for all kinds of non-invasive and ingestible monitoring: pulse, bp, skin impedance, oxygen concentration, alcohol level. The results have seen a 56% increase in patient satisfaction and 3000 hours of care time conserved.
Fashion-Retail – Signaling between outfits, say, letting everyone wearing the same cause-related shirt know when they are close by, or, warning everyone wearing the same cocktail dress at an event in case they want to stay away from each other.
Sensory enhancements – Bone-induction hearing, nail polish that detects drugged beverages. Early metrics cite 17% reduction in crime.
Each of these new middlemen have three things in common: (1) they are fully exploiting a confluence of data science, mobile and social infrastructure; (2) their efforts are less than two years old; and, (3) the results are nothing short of transformational.
The examples I offer, the fifth largest city in the U.S., one of the largest medical research centers in the world and a local SF clothier with now global reach, are upending their industries. We have hit a techno-behaviorial tipping point.
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About Lisa Hammitt (Salesforce):
Lisa Hammitt is a senior software executive with 25 years of industry experience. Most recently, as vice president of marketing of Salesforce Community Cloud, she is spearheading strategy and is charting out industry-led use cases that drive community adoption and reach. Before Salesforce, Hammitt headed mergers and acquisitions in information management and cloud computing at IBM and HP. She received B.A. degrees in economics and French from University of California, Berkeley, and completed graduate coursework in artificial intelligence at Stanford University.