Whether you want it or not, you're the constant victim of neuro-marketing. By tapping into your "reptile brain", you are unconsciously made to click, like and buy. We'll look at scarcity, social validation, reciprocity and much more. All web apps have customers of some sort, and it's your job to guide them, either for usability or profit. You'll learn how to see others' influence on you, and maybe to exert some influence of your own.