Madison+ Ruby 2014

Madison+ videos were recorded and produced by Backflip Films of Madison, WI.

Social entrepreneur and Chief Goodness Warrior, adrian reif, will share how his company, Yumbutter, is using the power of improving people’s lives to reshape and disrupt the natural nut butter industry. Started in 2010 with less than $1,000, a handful of peanuts and a farmer’s market stand, Yumbutter is expanding it’s peanut butters, almond butters and sunflower butters to natural foods stores across the country. Based on its foundation of Holistic Responsibility, Yumbutter’s mission is to craft the healthiest, yummiest food and get more nutrition into your daily adventure while helping feed children with malnutrition and improve the world throughout the supply chain.

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