Talking head
Madison Ruby 2012

This presentation, by Jonathan Broad, is licensed under a Creative Commons Attribution ShareAlike 3.0
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Rails owes much of its popularity to how it has helped many startups take products to market quickly. Using Rails and similar frameworks has enabled many startups to compete with far larger companies who are burdened with complex architectures and outmoded technologies, and revolutionized the practice of web development. But what happens when enterprises use Rails to compete with *startups*? Can a framework born out of frustration with "the enterprise way" of web development become a new standard for how large organizations solve their web development problems? Is Rails an anti-enterprise partisan framework, or does it want to increase the joy of developers regardless of the nature of the organization for which they work? I think the answers to these questions are important for the future of both Rails and many complex enterprises that could benefit from the Rails approach to web development. I'll take a case study of Rails adoption within a larger company (Getty Images) to talk about: - How Rails fits into complex multi-application environments - Arguing the case for Ruby in a Java/.NET dominated world - Sane, lean architectures for managing change driven by different parts of a business - What the Rails community has to learn from the Enterprise - Organizational patterns of adopting new technologies - Using open source to help enterprises be more competitive - Strategies for paying down technical debt as you go (without going bankrupt)

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