Madison Ruby 2012

This presentation, by Leon Gersing, is licensed under a Creative Commons Attribution ShareAlike 3.0
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We live in a time of rules. These rules are collectively created in the guise of our own protection and safety. Rules, however, come with steep cost: risk aversion. This session is an exploration of the rules that inform our behavior and an exploration of how to break them to drive innovation both in the work we create and the lives with live. Be more. Go Gonzo.

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