Some of you are in businesses that generate - possibly vast amounts of - data as part of your regular operations, quite a bit of which is used by your customers in one form or the other. As your business scales, an issue that you will almost certainly face is that of data latency and consistency degradation. To put it differently, the speed of access to, and reliability of your data will decrease, causing you and your customers quite a bit of pain and suffering.
In this talk, we will explore this issue in detail. In particular, we will focus on how an erlang-based infrastructure can ease your pain at scale, and help keep your customers - happily - in the loop.