In our enthusiasm for the incredible wealth of useful practice for delivering software that's emerged from the agile community, we seem to have lost the plot. We've become the next wave of people enamored with our process and believing it cures all software development ills. This is the Achilles-heel that proved to be the downfall of our well-meaning process predecessor. In this talk I'll discuss how to evaluate your process on the values and principles that motivate it - and add back in the key missing value: product success. It's the success of software in the real world that the business and consumers are hungry for. It's about time we positioned agile methods as the way to get that, and not just another stupid process.