Building a product is hard. Partners can make that experience easier or more challenging depending on what they bring to the table. Our experience in building a payment platform has taught us that choosing partners and service providers is just as important if not more so than choosing your stack. We want to share our learnings and war stories from the frontline.
A great partner adds strategic value, works with you to align roadmaps and provide visibility into the changing landscape (from their perspective), and shares their deep technical experience with you to improve collaboration and mutual benefit. A partner is more than just a SaaS API.
These are some of our experiences with what works and doesn't work, and some red flags that you should look out for.
Eight years ago SeatGeek processed exactly zero payments, instead sending customers to checkout across various other ticketing partners. Today SeatGeek helps millions of fans attend live events each year, and every one of them seamlessly purchases from the thousands of sellers on the site. SeatGeek now works with some of the marquee teams, venues and leagues around the world, including teams from the NFL, NBA, MLS and English Premier League.
Scaling payment solutions to keep up with the needs of a rapidly growing company is challenging. In this session the payment team at SeatGeek will talk about the evolution of the company as a marketplace, and how Spreedly has helped it scale and plan for the future.
Mostly we think of the payment network as being a system that lets money flow from consumers to businesses, but in reality it facilitates a lot of money moving the other direction, too: from businesses to consumers via refunds, rebates, loyalty programs, and more. At Giving Assistant we've leveraged this to build an international loyalty program for our members that gives them real cash back while doing good for nonprofits at the same time. You'll get to hear the details of this "upstream" usage of the payment networks, the challenges we've run into as we've scaled to sending weekly worldwide payments to our members (including why my face is most likely on the wall somewhere at Stripe), and the "golden ticket" we've built on top of Spreedly that lets us use the credit/debit networks to put money on any Visa or Mastercard, anywhere in the world.
Spreedly Done Quick